Last modified: 6/30/22
through the use of our Platform, and through email, text, and other electronic communications
between you and Avid Ratings.
Avid Ratings, Inc. (“Avid Ratings”, “we”, “our”, or “us”) respects your privacy and are
committed to protecting it through our compliance with this policy.
from you or that you may provide when you visit our website www.homekeep.com, any
subdomain of such website, and the HomeKeep mobile application (the “Platform”), including
through your use or receipt of any content, functionality, products, and services offered on or
through the Platform, whether as a guest or a registered user, and our practices for collecting,
using, maintaining, protecting, and disclosing that information.
This policy applies to information we collect:
· on our Platform;
· in email, text, and other electronic messages between you and our Platform;
· when you contact us by telephone; and
· when you interact with our advertising and applications on third-party websites and
services, if those applications or advertising include links to this policy.
It does not apply to information collected by:
· any third party, including through any application or content (including advertising)
that may link to or be accessible from or on the Platform.
Please read this policy carefully to understand our policies and practices regarding your
information and how we will treat it. If you do not agree with our policies and practices, your
choice is not to use our Platform. By accessing or using these Platform, you agree to this Privacy
Your continued use of these Platform after we make changes is deemed to be acceptance of those
2. Children Under the Age of 18
Our Platform are is not intended for children under the age of 18 and children under the age
of 18 are not permitted to use our Platform. We will remove any information about a child
under the age of 18 if we become aware of it.
Our Platform are is not intended for children under 18 years of age. No one under age 18 may
provide any information to or on the Platform. We do not knowingly collect Personal Data from
children under 18. If you are under 18, do not use or provide any information on our Platform or
on or through any of its features/register on the Platform, make any purchases through the
Platform, use any of the interactive or public comment features of our Platform or provide any
information about yourself to us, including your name, address, telephone number, email
address, or any screen name or user name you may use. If we learn we have collected or received
Personal Data from a child under 18 without verification of parental consent, we will delete that
information. If you believe we might have any information from a child under 18, please contact
us at firstname.lastname@example.org.
3. Information We Collect About You and How We Collect It
We collect different types of information about you, including information that may directly
identify you, information that is about you but individually does not personally identify you,
and information that we combine with our other users. This includes information that we
collect directly from you or through automated collection technologies.
We collect several types of information from and about users of our Platform:
by which you may be personally identified, such as name, address, e-mail address,
telephone number, banking or financial account information, credit or debit card number,
and real property considered, purchased, leased or rented, including items and
possessions maintained in or at the property, and work, modifications, and services
performed on the property (“Personal Data”);
that is about you but individually does not identify you, such as traffic data, location data,
logs, referring/exit pages, date and time of your visit to our Platform, error information,
clickstream data, and other communication data and the resources that you access and use
on the Platform; and/or
about your internet connection, the equipment you use to access our Platform and usage
We collect this information:
directly from you when you provide it to us;
automatically as you navigate through the Platform. Information collected automatically
may include usage details, IP addresses, and information collected through cookies, web
beacons, and other tracking technologies; and
From third parties, for example, our other members, affiliates and business partners who
use our Platform and who may enter your Personal Data onto our Platform.
Information You Provide to Us
The information we collect on or through our Platform is:
information that you provide by filling in forms on our Platform, such as information
provided at the time of registering to use our Platform, register a property or request a
service for a property. We may also ask you for information when you report a problem
with our Platform;
information about your home, and the items and possessions maintained in or at the
property, and work, modifications, and services performed on the property;
records and copies of your correspondence (including email addresses), if you contact us;
your responses to surveys that we might ask you to complete for research purposes and
feedback about the services;
details of the transactions you carry out through our Platform and of the fulfillment of
your transactions you enter into with other users of our Platform. You may be required to
provide financial information before engaging in transactions on or through our Platform;
your search queries on the Platform.
The Personal Data we collect from you is required to enter into a contract with Avid Ratings, for
Avid Ratings to perform under the contract, and to provide you with our products and services. If
you refuse to provide such Personal Data or withdraw your consent to our processing of Personal
Data, then in some cases we may not be able to enter into the contract or fulfill our obligations to
you under it.
Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our Platform, we may use automatic data collection
technologies to collect certain information about your equipment, browsing actions, and patterns,
Usage and Equipment Information. As you navigate through and interact with our
Platform, we may use automatic data collection technologies to collect certain
information about your equipment, browsing actions, and patterns, for example, details of
your visits to our Platform, such as traffic data, location, logs, referring/exit pages, date
and time of your visit to our Platform, error information, clickstream data, and other
communication data and the resources that you access and use on the Platform.
Device Information. Information about your computer, mobile device, and Internet
connection, specifically your IP address, operating system, browser type, and application
Location Information. Location information of your device, such as your zip code, for
authentication of your account.
The information we collect automatically may include Personal Data or we may maintain it or
associate it with Personal Data we collect in other ways or receive from third parties. It helps us
to improve our Platform and to deliver a better and more personalized service by enabling us to:
estimate our audience size and usage patterns;
store information about your preferences, allowing us to customize how our Platform
appears to you according to your individual interests;
speed up your searches; and
recognize you when you return to our Platform.
The technologies we use for this automatic data collection may include:
beacons, and other technologies to receive and store certain types of information
whenever you interact with our Platform through your computer or mobile device. A
cookie is a small file placed on the hard drive of your computer or mobile device. On
your computer, you may refuse to accept browser cookies by activating the appropriate
setting on your browser, and you may have similar capabilities on your mobile device in
the preferences for your operating system or browser. However, if you select this setting
you may be unable to access certain parts of our Platform. Unless you have adjusted your
cookies when you direct your browser to our Platform.
Google Analytics. We use Google Analytics, a web analytics service provided by
Google, Inc. (“Google”) to collect certain information relating to your use of our
site. You can find out more about how Google uses data when you visit our Platform by
visiting “How Google uses data when you use our partners' sites or apps”, (located at
Information From Third Parties
We may obtain information about you from other sources, including through third party services
and organizations to supplement information provided by you. This supplemental information
allows us to verify information provided to us and to enhance our ability to provide you with the
Services. This may include publicly available information about your property.
4. How We Use Your Information
We use your Personal Data for various purposes described below, including to:
provide our Platform and its contents to you;
provide you with information and services you request from us;
enforce our rights arising from contracts;
notify you about changes;
provide you with notices about your account;
maintain and improve our Platform and services;
respond to your inquiries; and
any other purpose with your consent or as described when you provided the
We use information that we collect about you or that you provide to us, including any Personal
to present our Platform and its contents to you;
to provide you with information or services that you request from us;
to provide you with information, products, or services that you request from us or that
may be of interest to you;
to provide you with notices about your account, including expiration and renewal notices;
to carry out our obligations and enforce our rights arising from any contracts entered into
between you and us, including for billing and collection;
to notify you about changes to our Platform or any services we offer or provide though
to maintain, secure, or improve our Platform and services;
to respond to your questions or inquiries;
in any other way we may describe when you provide the information; and
for any other purpose with your consent.
We may also use your information to contact you about goods and services that may be of
interest to you, including through newsletters. If you wish to opt-out of receiving such
communications, you may do so at any time by clicking unsubscribe at the bottom of these
communications or by visiting your homeowner portal page. For more information, see Choices
About How We Use and Disclose Your Information.
5. Disclosure of Your Information
We do not share, sell, or otherwise disclose your Personal Data for purposes other than those
our third-party service providers that we use to support our business;
to a company we merge, acquire, or that buys us, or in the event of change in structure
of our company of any form;
to comply with our legal obligations; and
to enforce our rights.
We do not share, sell, or otherwise disclose your Personal Data for purposes other than those
users, publicly available information, and information that does not identify any individual,
We may disclose Personal Data that we collect or you provide as described in this Privacy
to third party service providers for services you receive, or express interest in receiving,
from us or our service providers;
to contractors, service providers, and other third parties we use to support our business.
These entities may provide IT and infrastructure support services, customer service,
advertising, marketing, and payment processing services;
to a buyer or other successor in the event of a merger, divestiture, restructuring,
reorganization, dissolution, or other sale or transfer of some or all of Avid Ratings’s
assets, whether as a going concern or as part of bankruptcy, liquidation, or similar
proceeding, in which Personal Data held by Avid Ratings about our Platform’ users is
among the assets transferred; and
for any other purpose disclosed by us when you provide the information.
We may also disclose your Personal Data:
to comply with any court order, law, or legal process, including to respond to any
government or regulatory request;
billing and collection purposes; and
if we believe disclosure is necessary or appropriate to protect the rights, property, or
safety of Avid Ratings, our customers, or others. This includes exchanging information
with other companies and organizations for the purposes of fraud protection and credit
6. Choices About How We Use and Disclose Your Information
We offer you choices on how you can opt out of our use of tracking technology and our
advertising to you. However, we do not control the collection and use of your information
collected by third parties.
We do not control the collection and use of your information collected by third parties described
above in Disclosure of Your Information. These third parties may aggregate the information they
collect with information from their other customers for their own purposes.
In addition, we strive to provide you with choices regarding the Personal Data you provide to us.
We have created mechanisms to provide you with control over your Personal Data:
Tracking Technologies and Advertising. You can set your browser to refuse all or
some browser cookies, or to alert you when cookies are being sent. If you disable or
not function properly.
Promotional Offers from Avid Ratings. You may receive email from us for a variety of
reasons; for example, if you took an action through the Platform or you posted a listing
for your property and a user sent you a message. If you wish to opt-out of such use, you
can contact us at email@example.com. If we have sent you a promotional email, you
may unsubscribe by clicking the unsubscribe link at the bottom of the email. This opt out
does not apply to information provided to Avid Ratings for the processing of a service or
You can learn more about interest-based advertisements and your opt-out rights and options from
members of the Network Advertising Initiative (“NAI”) on its website
(www.networkadvertising.org) and from members of the Digital Advertising Alliance on its
website (www.aboutads.info). We do not control third parties’ collection or use of your
information to serve interest-based advertising. However, these third parties may provide you
with ways to choose not to have your information collected or used in this way. You can also opt
out of receiving targeted ads from members of the NAI on its website.
7. Do Not Track Signals
We may use automated data collection technologies to track you across our Platform. We
currently do not honor do-not-track signals that may be sent by some browsers.
We also may use automated data collection technologies to collect information about your online
activities over time and across third-party Platform or other online services (behavioral tracking).
Some web browsers permit you to broadcast a signal to Platform and online services indicating a
preference that they “do not track” your online activities. At this time, we do not honor such
signals and we do not modify what information we collect or how we use that information based
upon whether such a signal is broadcast or received by us.
8. Data Security
Information transmitted over the Internet is not completely secure, but we do our best to
protect your Personal Data. You can help protect your Personal Data and other information
by keeping your password to our Platform confidential.
We have implemented measures designed to secure your Personal Data from accidental loss and
from unauthorized access, use, alteration, and disclosure.
The safety and security of your information also depends on you. Where you have chosen a
username and password for access to certain parts of our Platform, you are responsible for
keeping your username and password confidential. We ask you not to share your username and
password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure.
Although we do our best to protect your Personal Data, we cannot guarantee the security of your
Personal Data transmitted to our Platform. Any transmission of Personal Data is at your own
risk. We are not responsible for circumvention of any privacy settings or security measures
contained on the Platform.
9. Data Retention Periods
We retain your Personal Data for as long as you keep your account open. In some instances,
we may keep it after you close your account, for example, we may keep it:
on our backup and disaster recovery systems;
for as long as necessary to protect our legal interests; and
to comply with other legal requirements.
Avid Ratings will retain your Personal Data for the entire time that you keep your account open.
After you close your account, we may retain your Personal Data:
for as long as necessary to comply with any legal requirement;
on our backup and disaster recovery systems in accordance with our backup and disaster
recovery policies and procedures;
for as long as necessary to protect our legitimate interests or otherwise pursue our legal
rights and remedies. Note this may include information that is about a property that we
may have collected from you or third parties that is specific to the property; and
for data that is publicly available, has been aggregated, or otherwise rendered anonymous
in such a manner that you are no longer identifiable, indefinitely.
10. Consent to Processing of Personal Data in the United States
We may process your Personal Data outside of your home country, including to the United
States. We only do this when we are legally permitted to do so and when we have appropriate
safeguards in place to protect your Personal Data.
In order to provide our Platform, products, and services to you, we may send and store your
Personal Data outside of the country where you reside or are located, including to countries that
may not or do not provide an equivalent level of protection for your Personal Data. Your
Personal Data may be processed and stored in the United States and United States federal, state,
and local governments, courts, or law enforcement or regulatory agencies may be able to obtain
disclosure of your information through the laws of the United States. By using our Platform, you
represent that you have read and understood the above and hereby consent to the storage and
processing of Personal Data outside the country where you reside or are located, including in the
and invite you to review the changes.
available at www.homekeep.com/privacy-policy-us. Changes will be effective as soon as the
treat our users’ Personal Data, we will notify you by email to the email address specified in your
last revised is identified at the top of the page. You are responsible for periodically visiting our
we have an up-to-date email address for you).
12. Contact Information
You may contact us through the contact information below.
have any requests related to your Personal Data pursuant to applicable laws, or otherwise need to
contact us, you must contact us at the contact information below.
Avid Ratings, Inc.
PO Box 5527
Madison, WI 53705